Kawasaki English Talk

EQ SALES KEYNOTE

Highlights

Tap in the emotional content of your customers. We make all decisions emotionally first.

KEYNOTE HIGHLIGHTS

Make the distinction between wants and needs. Specifically, your ability to find out between the want and the need of your customer.

Get your customer to reveal their need to you. Reciprocal vulnerability is what builds the bond.

If you can connect the feeling the customer is looking to experience to your product or service, THAT’S A SALE! That’s why people buy.

Looping steps 1 to 4 ensures your customers keep giving you their repeat business and referrals.

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